Cracking the Code to Extracting Content from Technical Experts
Confessions of a Content Whisperer
- Friday, July 19th, 2019
- 10:00AM to 12:00PM
Vanir Construction Management
600 Wilshire Blvd, 2nd Floor
Los Angeles, CA 90017
Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team...until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.
We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.
Danielle Gray “The Content Whisperer”
Owner, DG Marketing Company
Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.
Future Members: $80
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Interested in “Nobody’s Reading That: Developing Content for the Scanning Eye?”
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Two Sessions (Members) - $90
Two Sessions (Non-Members) - $110