SMPS Interactive Webinar
Convincing Your Boss to Invest in Content
- Tuesday, February 21st, 2017
- 11:00AM to 12:30PM
700 South Flower Street
Los Angeles, CA 90017
225 South Lake Avenue
Pasadena, CA 91101
(@ Premier Business Centers)
3780 Kilroy Airport Way
Long Beach, CA 90806
Pamela Burton & Company
1430 Olympic Boulevard
Santa Monica, CA 90404
As a marketer, you may be ready to get cranking on online content production — but without buy-in from your firm's leadership, it can be hard to get the budget, support, and team members you need to start publishing. While some A/E/C leaders embrace strategic content, others are quick to shut the idea down, insisting that there's “no budget," “no time," or “no point in giving away the secret sauce." This session will prep you for that potentially difficult conversation, detailing everything you need to successfully pitch a content strategy initiative for your firm.
During this webinar, participants will:
• Gain the tools to explain, with data, how their firm will benefit from a content program.
• Learn, and see examples, of how to propose a content plan through storytelling (rather than information overload).
• Develop their own outline for an effective (but not overwhelming) one-sheet content plan to share with leadership.
• Identify the content metrics that matter most to leadership.
(1.5 CEU Credits)
Content Strategist, TOKY
Katherine Leonard is an award-winning content strategist with an extensive portfolio of short- and long-form writing crafted for clients in the museum, education, and architecture industries, including PGAL, Christner Inc., Unispace, and RNL. At TOKY Katherine builds and executes content programs for the agency and clients. Her role includes editorial calendar development, copywriting, editing, blog management, and newsletter development. She also works with TOKY's A/E/C Content Advisory Board — which includes members from HOK, Fanning Howey, and H2M — to identify new and relevant topics for TOKY's A/E/C-focused content efforts.
Check-In opens at 10:45 AM, webinar begins at 11:00 AM.
Please see individual location info via the EventBrite link for that location.
Director of Sponsorship
Director of Education
Bring Your Own Lunch !