• SMPS Interactive Webinar

  • Convincing Your Boss to Invest in Content

  •  
  • Tuesday, February 21st, 2017
  • 11:00AM to 12:30PM
  • LOCATION #1
    DOWNTOWN

    KPFF
    700 South Flower Street
    Suite 2100
    Los Angeles, CA 90017

    LOCATION #2
    NORTHEAST

    WJE
    225 South Lake Avenue
    Suite 1260
    Pasadena, CA 91101

    LOCATION #3
    SOUTHBAY
    Moffatt Nichol
    (@ Premier Business Centers)
    3780 Kilroy Airport Way
    Suite 750
    Long Beach, CA 90806

    LOCATION #4
    WESTSIDE
    Pamela Burton & Company
    1430 Olympic Boulevard
    Santa Monica, CA 90404

  • As a marketer, you may be ready to get cranking on online content production — but without buy-in from your firm's leadership, it can be hard to get the budget, support, and team members you need to start publishing. While some A/E/C leaders embrace strategic content, others are quick to shut the idea down, insisting that there's “no budget," “no time," or “no point in giving away the secret sauce." This session will prep you for that potentially difficult conversation, detailing everything you need to successfully pitch a content strategy initiative for your firm.

    During this webinar, participants will:
    • Gain the tools to explain, with data, how their firm will benefit from a content program.
    • Learn, and see examples, of how to propose a content plan through storytelling (rather than information overload).
    • Develop their own outline for an effective (but not overwhelming) one-sheet content plan to share with leadership.
    • Identify the content metrics that matter most to leadership.
    (1.5 CEU Credits)

    Speaker:
    Katherine Leonard
    Content Strategist, TOKY
    Katherine Leonard is an award-winning content strategist with an extensive portfolio of short- and long-form writing crafted for clients in the museum, education, and architecture industries, including PGAL, Christner Inc., Unispace, and RNL. At TOKY Katherine builds and executes content programs for the agency and clients. Her role includes editorial calendar development, copywriting, editing, blog management, and newsletter development. She also works with TOKY's A/E/C Content Advisory Board — which includes members from HOK, Fanning Howey, and H2M — to identify new and relevant topics for TOKY's A/E/C-focused content efforts.

    REGISTRATION LINKS:

    LOCATION #1 - DOWNTOWN

    LOCATION #2 - NORTHEAST

    LOCATION #3 - SOUTHBAY

    LOCATION #4 - WESTSIDE

    Event Schedule
    Check-In opens at 10:45 AM, webinar begins at 11:00 AM.

    Parking/Transportation
    Please see individual location info via the EventBrite link for that location.

    Sponsorship
    JoAnne DeGuzman
    Director of Sponsorship
    JoAnne.DeGuzman@hei-eng.com

    Questions
    Cindy Ionita
    Director of Education
    cindy.ionita@SWAarch.com

    Price
    Members: FREE!!!
    Non-Members: $35

    Lunch
    Bring Your Own Lunch !

     

     


Upcoming Events

CPSM Study Group

Wednesday, December 13th

Airport or Resort? The Next, Next Generation of Airport Environments

Wednesday, January 17th

CPSM Domain 1

Wednesday, January 17th

Wine Tasting 101

Thursday, January 25th

CPSM Domain 2

Wednesday, January 31st

Pacific Regional Conference 2018

Wednesday, February 7th

CPSM Domain 3

Wednesday, February 14th

Construction Tour

Thursday, February 22nd

CPSM Recap Domains 1-3

Wednesday, February 28th

More...