Developing Content for the Scanning Eye
Nobody’s Reading That!
- Friday, July 19th, 2019
- 8:00AM to 10:00AM
Vanir Construction Management
600 Wilshire Blvd, 2nd Floor
Los Angeles, CA 90017
Nobody cares as much as the writer. We unreasonably believe our audience will put in the same energy of reading our content as we do writing it. Don’t hold your breath. We barely read or watch anything thoroughly anymore. Why would we be any different from our clients? In this session, we discuss how we can craft content in a way that allows readers to not only scan, but to find the scan so helpful, that they’ll want to read the whole thing. We only have about 8 seconds (or shorter) to capture attention — don’t miss your window of opportunity.
• Identify which pieces of content are most likely to be ‘snooze-fests’
• Identify quick, easy ways to make your written content scannable instantly
• Outline several ways to repurpose stale content into new mediums
• Provide best practices in social media, proposals, printed materials and online content that allow your audience to scan easier
Danielle Gray “The Content Whisperer”
Owner, DG Marketing Company
Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.
Future Members: $80
Bundle and Save!
Interested in “Confessions of a Content Whisperer?”
Sign up for both sessions and save!
Two Sessions (Members) - $90
Two Sessions (Non-Members) - $110