• SMPS-LA CPSM Study Group
  • Thursday, June 1st, 2017
  • 5:30pm to 7:30pm
  • HLB Lighting Design
    8580 W Washington Blvd
    Culver City, CA 90232
    (Street Parking Only)

  • Demonstrate your professional excellence! Resolve to become a certified professional services marketer. Join the SMPS/LA CPSM Study Group to establish a support group of like-minded peers and help prepare for the examination.

    Your marketing skills are vital to the lifeline of your firm. Every day you further your company’s growth by identifying new project opportunities, developing business relationships, and getting your company’s name in front of prospective clients. That’s your job as a professional services marketer. SMPS, the recognized leader in education and information for marketing professional services, offers a credential that recognizes the marketing expertise you have achieved: Certified Professional Services Marketer (CPSM). The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of the field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    When you apply for the CPSM program, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.

    Event Schedule

    The CPSM Study Group Sessions will occur every Thursday for eight weeks, as per the following schedule:

    Domain 1: Marketing Research
    Speaker: TBD
    Date: June 1, 2017

    Domain 2: Marketing Plan
    Speaker: Brandy Little, CPSM (A3K Consulting)
    Date: June 8, 2017

    Domain 3: Client and Business Development
    Speaker: Juanita Martinez, CPSM (NCE)
    Date: June 15, 2017

    Domain 4: SOQs/Proposals
    Speaker: Laura Hopkins, CPSM (SmithGroupJJR)
    Date: June 22, 2017

    Domain 5: Promotional Activity
    Speaker: Tonya Dooley, CPSM (HLB Lighting Design)
    Date: July 13, 2017

    Domain 6: Information, Resource and Organizational Management
    Speaker: Fawn Radmanich, CPSM (PCL Construction Services, Inc.)
    Date: July 20, 2017

    Domain 1-3 Review
    Speaker: TBD
    Date: July 27, 2017

    Domain 4-6 Review
    Speaker: TBD
    Date: August 3, 2017

    Street parking only

    Includes all 8 sessions
    $50.00 Members
    $75.00 Non-Members

    Tonya Dooley, CPSM Study Group Co-Chair
    Jodi Espinoza, CPSM Study Group Co-Chair


     The Value of Being a CPSM Infographic

  • SMPS-LA Event
  • Wednesday, June 7th, 2017
  • 3:00 PM to 6:00 PM
  • Millennium Biltmore Los Angeles
    506 South Grand Avenue
    Los Angeles, CA 90071

  • Attending this event will help you and your firm understand how healthcare clients and perspective clients view the firms they hire, to learn their values and judgements and capture the complexities of their individual perceptions and experiences.  Listening intently to understand the client's needs and wants more fully is one of the most important  activities a marking professionals perform. It's no secret that competition is near all-time high. Being able to differentiate your firm among the pool of respondents is crucial in winning coveted contracts.  This is your opportunity to listen and meet directly with key healthcare agency decision makers to find out what’s next for healthcare in Southern California and beyond!

    • Program goals and initiatives
    • Upcoming procurement opportunities and trends
    • Sector-specific consultant selection criteria
    • Preferred delivery of services
    • How to leverage the value your team offers
    • Best approaches and follow through
    • And much more!

    Event Schedule
    3:00 PM-3:30 PM: VIP Networking for Event Sponsors
    3:30 PM-4:00 PM: Registration & Networking
    4:00 PM-5:30 PM: Event
    5:30 PM-6:00 PM: Networking

    Parking / Transportation
    • Valet Parking @ Hotel (discount may be available with ticket validation from Hotel Bar or Restaurant on-site)
    • Near Pershing Square Station - METRO Red Line

    SMPS LA has secured the following:
    1. Zeke Triana, Cedars-Sinai
    2. Kevin Taylor, City of Hope
    3. Long Duong, Loma Linda University Medical Center
    4. Peter Hendrickson, UCLA
    5. More coming soon!

    $60 – members
    $90 – non-members
    Includes complimentary beverage and passed hors d’oeuvres.

    Please contact JoAnne DeGuzman at JoAnne.DeGuzman@hei-eng.com.

    Please contact Matthew Sullivan, P­­rograms Director, at fll_matthew@outlook.com.

    Event Sponsors

    HDR Inc.


  • The LEONARDO Tickets and Information
  • Thursday, June 29th, 2017
  • 5:30 P.M. to 9:00 P.M.
  • Hotel Indigo, 899 Francisco Street, Los Angeles, CA 90017


    Together, let's applaud Leonardo da Vinci’s finest attributes as a Visionary, Partner and Creator by Celebrating Marketing with the Leonardo, Industry and Marketing Communications Awards at this year’s event on Thursday, June 29, 2017, 5:30 PM – 9 PM at Hotel Indigo.

    5:30 to 6:30pm - Networking & Registration

    6:30 to 8:00pm - Dinner & Awards Ceremony

    Parking/Transportation: Valet $18, Other parking options will be announced

    Price: $115 - Members, $150 - Non-Members

    Questions: Please contact Suria Lee at slee@koacorp.com

    For more information on tickets and sponsorship click HERE

    To purchase tickets or sponsor the event click on the REGISTRATION button below.