- SMPS-LA CPSM Study Group
- Thursday, June 1st, 2017
- 5:30pm to 7:30pm
HLB Lighting Design
8580 W Washington Blvd
Culver City, CA 90232
(Street Parking Only)
Demonstrate your professional excellence! Resolve to become a certified professional services marketer. Join the SMPS/LA CPSM Study Group to establish a support group of like-minded peers and help prepare for the examination.
Your marketing skills are vital to the lifeline of your firm. Every day you further your company’s growth by identifying new project opportunities, developing business relationships, and getting your company’s name in front of prospective clients. That’s your job as a professional services marketer. SMPS, the recognized leader in education and information for marketing professional services, offers a credential that recognizes the marketing expertise you have achieved: Certified Professional Services Marketer (CPSM). The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of the field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.
When you apply for the CPSM program, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.
The CPSM Study Group Sessions will occur every Thursday for eight weeks, as per the following schedule:
Domain 1: Marketing Research
Date: June 1, 2017
Domain 2: Marketing Plan
Speaker: Brandy Little, CPSM (A3K Consulting)
Date: June 8, 2017
Domain 3: Client and Business Development
Speaker: Juanita Martinez, CPSM (NCE)
Date: June 15, 2017
Domain 4: SOQs/Proposals
Speaker: Laura Hopkins, CPSM (SmithGroupJJR)
Date: June 22, 2017
Domain 5: Promotional Activity
Speaker: Tonya Dooley, CPSM (HLB Lighting Design)
Date: July 13, 2017
Domain 6: Information, Resource and Organizational Management
Speaker: Fawn Radmanich, CPSM (PCL Construction Services, Inc.)
Date: July 20, 2017
Domain 1-3 Review
Date: July 27, 2017
Domain 4-6 Review
Date: August 3, 2017
Street parking only
Includes all 8 sessions
- SMPS-LA Event
- Wednesday, June 7th, 2017
- 3:00 PM to 6:00 PM
Millennium Biltmore Los Angeles
506 South Grand Avenue
Los Angeles, CA 90071
Attending this event will help you and your firm understand how healthcare clients and perspective clients view the firms they hire, to learn their values and judgements and capture the complexities of their individual perceptions and experiences. Listening intently to understand the client's needs and wants more fully is one of the most important activities a marking professionals perform. It's no secret that competition is near all-time high. Being able to differentiate your firm among the pool of respondents is crucial in winning coveted contracts. This is your opportunity to listen and meet directly with key healthcare agency decision makers to find out what’s next for healthcare in Southern California and beyond!
• Program goals and initiatives
• Upcoming procurement opportunities and trends
• Sector-specific consultant selection criteria
• Preferred delivery of services
• How to leverage the value your team offers
• Best approaches and follow through
• And much more!
3:00 PM-3:30 PM: VIP Networking for Event Sponsors
3:30 PM-4:00 PM: Registration & Networking
4:00 PM-5:30 PM: Event
5:30 PM-6:00 PM: Networking
Parking / Transportation
• Valet Parking @ Hotel (discount may be available with ticket validation from Hotel Bar or Restaurant on-site)
• Near Pershing Square Station - METRO Red Line
SMPS LA has secured the following:
1. Zeke Triana, Cedars-Sinai
2. Kevin Taylor, City of Hope
3. Long Duong, Loma Linda University Medical Center
4. Peter Hendrickson, UCLA
5. More coming soon!
$60 – members
$90 – non-members
Includes complimentary beverage and passed hors d’oeuvres.
Please contact JoAnne DeGuzman at JoAnne.DeGuzman@hei-eng.com.
Please contact Matthew Sullivan, Programs Director, at email@example.com.
- The LEONARDO Tickets and Information
- Thursday, June 29th, 2017
- 5:30 P.M. to 9:00 P.M.
Hotel Indigo, 899 Francisco Street, Los Angeles, CA 90017
Together, let's applaud Leonardo da Vinci’s finest attributes as a Visionary, Partner and Creator by Celebrating Marketing with the Leonardo, Industry and Marketing Communications Awards at this year’s event on Thursday, June 29, 2017, 5:30 PM – 9 PM at Hotel Indigo.
5:30 to 6:30pm - Networking & Registration
6:30 to 8:00pm - Dinner & Awards Ceremony
Parking/Transportation: Valet $18, Other parking options will be announced
Price: $115 - Members, $150 - Non-Members
Questions: Please contact Suria Lee at firstname.lastname@example.org
For more information on tickets and sponsorship click HERE
To purchase tickets or sponsor the event click on the REGISTRATION button below.