• Developing Content for the Scanning Eye
  • Friday, July 19th, 2019
  • 8:00AM to 10:00AM
  • Vanir Construction Management
    600 Wilshire Blvd, 2nd Floor
    Los Angeles, CA 90017

  • Session Description:
    Nobody cares as much as the writer. We unreasonably believe our audience will put in the same energy of reading our content as we do writing it. Don’t hold your breath. We barely read or watch anything thoroughly anymore. Why would we be any different from our clients? In this session, we discuss how we can craft content in a way that allows readers to not only scan, but to find the scan so helpful, that they’ll want to read the whole thing. We only have about 8 seconds (or shorter) to capture attention — don’t miss your window of opportunity.

    Learning Objectives:
    • Identify which pieces of content are most likely to be ‘snooze-fests’
    • Identify quick, easy ways to make your written content scannable instantly
    • Outline several ways to repurpose stale content into new mediums
    • Provide best practices in social media, proposals, printed materials and online content that allow your audience to scan easier

    Speaker:
    Danielle Gray “The Content Whisperer”
    Owner, DG Marketing Company

    Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.

    Pricing:
    Members: $60
    Future Members: $80

    Bundle and Save!
    Interested in “Confessions of a Content Whisperer?
    Sign up for both sessions and save!
    Two Sessions (Members) - $90
    Two Sessions (Non-Members) - $110

    Event Sponsor:

  • Cracking the Code to Extracting Content from Technical Experts
  • Friday, July 19th, 2019
  • 10:00AM to 12:00PM
  • Vanir Construction Management
    600 Wilshire Blvd, 2nd Floor
    Los Angeles, CA 90017

  • Session Description:

    Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team...until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.

    Learning Objectives:
    We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.

    Speaker:
    Danielle Gray “The Content Whisperer”
    Owner, DG Marketing Company

    Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.

    Pricing:
    Members: $60
    Future Members: $80

    Bundle and Save!
    Interested in “Nobody’s Reading That: Developing Content for the Scanning Eye?
    Sign up for both sessions and save!
    Two Sessions (Members) - $90
    Two Sessions (Non-Members) - $110

    Event Sponsor: