Call for 2014-2015 Volunteers – SMPS National

  • July 18, 2014
  • Do you want to contribute more to the design and building community? Have you been a leader within your chapter? Are you ready to become a Society leader? If you answered “yes” to these questions, consider volunteering at the national level!

  • SMPS National
    SMPS is seeking members who have served as leaders within their chapters and are ready to lend their experience and insight on the Society level to volunteer for committee membership and committee leadership positions for the 2014–15 programming year. This is a great opportunity to serve your association and make a difference within the profession.

    Submit the SMPS Volunteer Application 14-15 today!

    Application deadline is July 28, 2014.

    If you'd like to get involved with your local L.A. chapter as well, click here.

Membership Anniversaries

  • June 25, 2014
  • Congratulations to the following individuals who are celebrating their SMPS Membership Anniversaries this year!

  • 30 Year Anniversaries
    Debra Barbour - ZGF Architects, LLP
    Nancy Egan, FSMPS - New Voodou
    Sharlene Silverman - Gensler
    Thomas Smith, Jr., FSMPS, CPSM - Tescor, Inc.

    20 Year Anniversaries
    Ann Banning-Wright, CPSM - Bright Operations, LLC
    Randall Paulson - URS Corporation

    15 Year Anniversaries
    Brandy Little, CPSM - ForeThought
    Ramon Nugent - Acentech, Inc.
    Paula Stamp, CPSM - PCL Construction Services, Inc.
    Teena Videriksen, CPSM - Arup

    10 Year Anniversaries
    Lawrence Anderson - Lawrence Anderson Photography, Inc.
    Laverne Caceres - The Professional Voice
    Victoria Cotton - John Cotton Architects, Inc.
    Juan Carlos Esquivel - JCE Structural Engineering Group, Inc.
    Fawn Radmanich, CPSM - PCL Construction Services, Inc.
    Jon Sansom - Morley Builders
    Jennifer Vasquez - C.W. Driver

    5 Year Anniversaries
    Mayra Cana - PCL Construction Services, Inc.
    Patti Harburg-Petrich - Walter P. Moore
    Ramy Kodsy - Syska Hennessy Group, Inc.
    Suria Lee - Miyamoto International
    Silvia Themudo - Buro Happold
    Christina Watkins - C.W. Driver

Highlights from our 31st Leonardo Awards!

  • June 13, 2014
  • 2014 marks the 31st annual presentation of the Leonardo Awards Program. The program was established as a means to celebrate the A/E/C industry’s finest professionals. The qualities that earned Leonardo daVinci recognition as the quintessential Renaissance man are the same attributes that inspired the founding Board of Directors to coin the program in his honor. Since its inception, the program has recognized an illustrious consortium of modern-day inventors and creators.

    This year we celebrate one of our own, Shelley Santo, CPSM, LEED AP. A tireless champion for our profession and a peer mentor in the A/E/C industry, Shelley consistently works to make sure all dots are connected so that her clients and colleagues succeed.

    Leonardo daVinci wrote that "Architecture is a visual art, and the buildings speak for themselves." The Los Angeles building community is once again thriving, designing, and constructing a rich mix of both old and new structures. The renaissance of Downtown Los Angeles is well underway and there's no better testament of this than the work being done by Bringing Back Broadway. Under the leadership of City Councilman Jose Huizar, SMPS/LA recognizes the efforts of the organization over the last six years to breathe life back into the Broadway Theater District. Thanks to the initiatives of Bringing Back Broadway, a vibrant and diverse community has once again begun to take root in this historic part of our city.

    Once again, we would like to extend a big THANK YOU to all of our sponsors, guests and friends for joining us this evening. We know that you join us in our appreciation for Shelley, Bringing Back Broadway, and our Marketing and Communications Awards winners.

    Collage1Collage2

     

     

Stay Connected! Read SMPS/LA’s Newsletter – May 2014

Election Ballot: 2014-2015 Board of Directors

  • May 13, 2014
  • Don’t delay. Claim your voice in this election process, and help SMPS/LA be the best it can be!

  • The 2014-2015 Call for Nominations has closed and we are pleased to present you with this slate of qualified candidates who are willing to serve on the 2014-2015 SMPS/LA Board of Directors. Board members serve for 2-year terms and the board positions that are open for election this year are President-Elect, Secretary, Treasurer, Director-at-Large/Programs, and Director-at-Large/Education.

    We encourage you to let your voice be heard by casting your vote. All you need to do is complete the form below and return to the SMPS/LA office by emailing info@smps-la.org. Ballots will be accepted through Monday, June 16, 2014 at 5:00 PM. 

    (Note: Must be an active SMPS-LA Member to vote.)

    2014-2015 SMPS LA Board Election Ballot

Welcome to our newest SMPS/LA members!

  • April 16, 2014
  • SMPS/LA hosted a delicious lunch at Le Ka Restaurant today for a Meet and Greet with our newest L.A. Chapter members. It gave us an opportunity to meet with one another in a casual environment while Board Members assisted new members in getting the most out of their SMPS experience.

    New Member Luncheon

     

     

2014-2015 Board of Directors – Call for Nominations

  • March 24, 2014
  • Nominations are currently being accepted for the 2014-2015 term, which commences on September 1, 2014 and concludes on August 31, 2015. Nominations for any of the elected positions may be self-proposed or by petition, and must include all data as outlined in the attached Nomination Form. The closing date for submissions is Thursday, May 1, 2014.

  • Nominations are currently being accepted for the 2014-2015 term, which commences on September 1, 2014 and concludes on August 31, 2015. Currently the President-Elect, Treasurer, Secretary, Programs, and Education position are open for nominations. The Sponsorship, Communications, Membership, Special Events, and University Liaison positions will not be vacant until the 2015-2016 term. Members in good standing may be nominated for any of the elected positions that are currently available.

    The Director positions are elected for a one (1) year term with a maximum of two (2) terms in each position. The Treasurer and Secretary are elected to a two (2) year term with a maximum of two (2) terms in each position. The President-Elect serves in that office for one (1) year and then automatically assumes the office of the President in the subsequent year.  At the end of that term, each President remains on the Board for another year as immediate Past President.

    Nominations for any of the elected positions may be self-proposed or by petition, and must include all data as outlined in the attached Nomination Form. The closing date for submissions is Thursday, May 1, 2014. The Nominations and Elections Committee will evaluate all nominations in accordance with the parameters and procedures outlined in the chapter’s by-laws. The Committee will then identify a qualified slate of candidates for approvals as required.

    Refer to the attached Nomination Form for details on the nomination process, Board responsibilities and eligibility requirements. Please also note that additional volunteer opportunities are available and some Board appointments do not require a vote by the membership.  For questions regarding volunteer opportunities or the nomination process, please contact me directly at (626) 666-6906 or jmartinez@gkkworks.com.

    Thank you,
    Juanita Martinez
    2013-2014 SMPS/LA Chapter President
    Chair, Nominations & Elections Committee

    2014-2015 SMPS-LA Call for Nominations

City of Los Angeles’ LABAVN System – Take the survey now!

  • March 18, 2014
  • AIA/LA and SMPS/LA have partnered with the City of Los Angeles’ Bureau of Contract Administration to create a proactive and productive discussion about the City’s current procurement process, and how it might evolve to better serve the professional services industry. AIA/LA and SMPS/LA have collaborated with the BCA to create a short survey designed to collect experiences, feedback, and ideas on the current LABAVN system.

  • The information gathered from the survey will be used to inform and inspire improvements to the LABAVN system. The more feedback you are able to give about your experience using the system, the more improvements can be made.

    This survey is open to anyone in the AEC industry who has used the LABAVN system. It is completely anonymous, and the link can be shared any way you like. Data will be presented in a workshop held on May 1, 2014, at City Hall. Final details about that event will be forthcoming.

    Ready to share your thoughts? Take the survey now…it closes on April 11!

    https://www.surveymonkey.com/s/N6S98Q6

Highlights from SMPS Pacific Regional Conference!

  • February 25, 2014
  • On February 12-14, 2014, the SMPS Pacific Regional Conference in Huntington Beach was widely represented by SMPS Chapters throughout Alaska, Hawaii, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco and Seattle.

  • SMPS/LA raffled off PRC Registrations (value of $450), and the winners are: Tonya Dooley, CPSM of SWCA; Michelle Fabale of Glumac; Jana Nelson of  RNL; Laura Grayson of  Walker Parking Consultants; Lauren Curley of Jacobs Engineering; and Kim Anderson of KPFF.

    SMPS/LA members had a great time learning from industry leaders, networking with one another, and catching up with old friends. Additionally, on February 13, SMPS Los Angeles, Orange County and San Diego Chapters informally met during a PRC luncheon.

    For SMPS PRC highlights, click here: SMPS PRC

     

Stay Connected! Read SMPS/LA’s Newsletter – January 2014

SMPS Southern California Professional Marketer / Business Development Salary Survey

  • January 23, 2014
  • In an effort to capture Southern California market’s Professional Marketer / Business Development compensation data, we invite you to participate in a short anonymous survey. The Los Angeles, Orange County and San Diego SMPS chapters are pursuing real results relevant to the industry in our area since national surveys may skew our area's data.

    Information collected in this survey will be summarized into a report with valuable data for both employees and employers related to position trends, compensation trends, salary by position and benefits offered. Members who participate in the survey will receive this report for FREE. Non-member participants and non-participants will be charged a nominal fee for the report ($25-50 depending on membership status).

    https://www.surveymonkey.com/s/SMPSPRC2014

    The survey will close on 1/31/14.

     

SMPS-LA Donates to Los Angeles Regional Food Bank

  • December 16, 2013
  • SMPS-LA is pleased to donate $1,000.00 to the Los Angeles Regional Food Bank. This donation is made on behalf of our 2012-2013 Program Speakers who volunteer their time and expertise to speak at our events. See attachment for a full list of speakers.

    THANK YOU to our Program Speakers!

    SMPS Donation Letter to LA Regional Food Bank - 121313

SMPS Pacific Regional Conference – Lucky Winners Announced!

  • December 16, 2013
  • These lucky winners received a FREE registration to the SMPS Pacific Regional Conference ($600 value) being held in Huntington Beach between February 12-14, 2014. To learn more about the conference, visit http://www.smps-prc.org/

    SMPS-LA is giving away two (2) more FREE registrations:
    1) Attend the Principals' Breakfast on January 15th
    2) Participate in our upcoming salary survey

    Congratulations to the following members!

    Healthcare Roundtable

    1. Michelle Fabale, GLUMAC, Marketing Coordinator

     

    Holiday Party

    1. Tonya Dooley, CPSM, SWCA, Senior Marketing Coordinator
    2. Laura Grayson, Walker Parking Consultants, Director of Business Development
    3. Janie Beaman, Gensler
    4. Jana Nelson, RNL Design, Associate Marketing and Business Development

SMPS @ 40: Thankful for Our Volunteer Leaders

  • November 21, 2013
  • Why would the president of a successful construction company in Massachusetts volunteer to be the 19th president of SMPS? Because, “as a business guy,”
    Ed Bond recognized in SMPS a group of likeminded entrepreneurial people, possessing a broad marketplace perspective, who were asking solid questions and sharing knowledge that could prepare him to serve his clients better.

    In this edition of “Podcasts with Presidents,” interviewer Ed Hannan talks with 1993–94 Society President Edward Bond Jr., FSMPS, FCMAA, LEED AP. In the interview, Bond discusses the role marketing and business development play in his company’s success, as well as his commitment to advancing the profession through certification. A member of SMPS Boston, today Bond is the chairman and CEO of Bond Brothers in Everett, MA.

    Volunteer leaders like Ed Bond and Ed Hannan are the heart of SMPS. As Bond says, the organization’s greatest asset is “its people... It’s the willingness to share the knowledge and stretch the envelope.” This Thanksgiving, we are especially grateful for the billions of hours of time and immeasurable talent countless volunteers have devoted to SMPS over four decades.

    Click here for the full "Podcasts with Presidents: 1993-94 Society President Ed Bond."

     

SMPS/LA President’s Letter

  • September 23, 2013
  • Welcome to another great SMPS Los Angeles Chapter Year. I’ve been an SMPS member for over 10 years and I have to say the people I’ve met have been amazing. These people have helped me form my career, grow in this industry and just simply been an incredible and irreplaceable wealth of information and sometimes more often than not a shoulder to lean on to make sure, yes it’s not only you.

  • Welcome to another great SMPS Los Angeles Chapter Year. I’ve been an SMPS member for over 10 years and, I have to say, the people I’ve met have been amazing. These people have helped me form my career, grow in this industry and just simply have been an incredible and irreplaceable wealth of information and sometimes, more often than not, a shoulder to lean on to make sure, yes it’s not only you.

    I am honored to be your president this year and feel an especially big responsibility to keep the momentum, which the previous presidents have built and want to keep offering the programs, benefits and unique values of being a Los Angeles Chapter member.  Did you know SMPS as an organization is celebrating 40 years? It all started as a get together with meetings and has grown to a nationwide organization.

    Where do we go from here?  The 2013/2014 year brings an amazing group of talented and enthusiastic Board members, some new and some old.

    What do we plan for this year? We will continue with successful programs:

    1. Members-only benefits such as CHAT and webinars.
    2. Well-attended programs in an intimate roundtable format.
    3. Our CPSM study group has already launched a second year.
    4. Educational programs to help Coordinators become senior marketers.

    What's new?

    1. The 2013 Pacific Regional Conference is in Orange County.
    2. Planning is in the works for a joint Orange County/ Los Angeles Mixer.

    So what are you waiting for? Join SMPS for the value, opportunities to expand your network, knowledge, meeting with or just connecting with friends and adding an incredible network of A/E/C marketers and professionals with many years of experience.

    I look forward to seeing you!

    Juanita Martinez, CPSM
    Gkkworks / Los Angeles Chapter President

SMPS Celebrates 40th Anniversary!

  • September 17, 2013
  • This year, your professional society celebrates 40 years of service to its members, the profession, and the design and building industry.

    Forty years ago, the professions of A/E/C marketing and business development were just being formalized. In September 1973 in Kansas City, pioneer Weld Coxe presented a marketing seminar during the American Institute of Architects’ convention. After the seminar, a small group of marketers working for A/E firms got together to discuss their common challenges. They nicknamed themselves the “Society for Birddoggers” (aka SOBs) and agreed to meet again in November in Chicago. The rest of the story is best told by SMPS co-founder and member #1 Andy Zinsmeyer.

    To read the full announcement, click here.

SMPS/LA Member Achieves CPSM Certification

  • August 23, 2013
  • Maia Hampson, Senior Marketing Coordinator of HNTB, recently passed the Certified Professional Services Marketer (CPSM) Exam and now possesses CPSM credentials. She was part of the CPSM study group within the previous year, and the exam took place in June 2013. Congratulations Maia!

30th Leonardo Awards – Wrap Up and Photos!

  • June 21, 2013
  • From Veda Solomon, Jonas Foster and all of us at SMPS/LA, we had such an amazing evening with our peers and the recipients for this year's awards. Here are excerpts from Amanda Sigafoos, current SMPS/LA President and Juanita Martinez, President-Elect from last night:

    "Well, it’s been a great year for our chapter, and I’m proud to cap it with The Leonardo Awards! ...

    This year, we recognize someone who, for me, has created many, many great – and unforgettable – memories and moments, and who is incredibly deserving of our chapter’s highest honor….Andrea Walden.

    We are also recognizing the California Science Center and the County of Los Angeles who will each receive our Industry Honor Award. Both organizations have created, built, and opened many exciting and important buildings, facilities, and open space for Los Angeles over the last several years. ...

    One of the most important things our board has done this year is to focus on providing more value for your membership. We have implemented several programs that are free for members to attend, including:

    1. SMPS National educational webinars
    2. Coordinators Have a Chat
    3. New member orientation lunches
    4. And our Upcoming Gracewriting seminar – where you get a guest for free, too!

    We have also lowered the member registration rate for all of our programs, amped up our quarterly newsletters, eased registration with the eventbrite system, created a simple, streamlined website, and are currently working to create a greater sense of connection with our SoCal Sister Chapters in Orange County and San Diego.

    Upcoming efforts include a salary survey that all three SoCal chapters are collaborating on, a partnership with a local university to create more awareness of our profession, a formal mentorship program, a possible collaboration with a local design organization, and another year of consistent events featuring clients you want to work with and educational resources to improve your marketing department. " - Amanda Sigafoos

    "SMPS Los Angeles has had
    a great year with much positive feedback from you, our members and participants. ... The group of people I have met over the years have become friends and people I have a kinship with. SMPS is a unique organization, a platform for marketers in this industry with a strong network of professionals. I know I’ve tapped into these resources and reached out to members…ever had those moments yourselves, I’m sure many of you can relate? This coming year an amazing group some new faces and some returning members will be representing the chapter as your board members. I’m excited about working with them, a committed group with great ideas and look forward to continuing the caliber and relevant programs in the coming board year." - Juanita

2013 Election Ballot for 2013-2014 Board of Directors

  • June 18, 2013
  • The 2013 Call for Nominations has closed and we are pleased to present you with this slate of qualified candidates who are willing to serve as your 2013-2014 SMPS/LA Board of Directors.

  • The 2013 Call for Nominations has closed and we are pleased to present you with this slate of qualified candidates who are willing to serve as your 2013-2014 SMPS/LA Board of Directors.

    We encourage you to let your voice be heard by casting your vote. All you need to do is complete the form below and return to the SMPS/LA office by emailing info@smps-la.org or by faxing to 310-257-6885. Ballots will be accepted through Friday, June 28, 2013 at 5pm. Don't delay. Claim your voice in this election process and help SMPS/LA be the best it can be!

    Do you have questions about the election process or how to get involved? Contact Chapter President Amanda Sigafoos at (323) 785-1868  or via email at amanda@rchstudios.com  for details.

    2013-2014 BoardElectionBallot rev 06172013

     

The Industry Honor Awards

  • June 11, 2013
  • SMPS/LA established the Industry Honor Awards to acknowledge the outstanding accomplishments of an individual or organization that demonstrates exemplary achievements and contributions to the quality of the built environment in Los Angeles. Both the County of Los Angeles Department of Public Works and the California Science Center will be honored with Industry Honor Awards at the 30th Annual SMPS/LA Leonardo Awards on Thursday, June 20, 2013. Join us that evening and learn more about these great organizations. Register today >>

    Public
    The County of Los Angeles Department of Public Works is the largest Public Works department in the country. Besides managing capital projects, the Department is responsible for waste management, water resources, transportation, development services and emergency management. Project Management Divisions I and II are responsible for managing design and construction of public buildings capital projects for the County. The projects include hospitals, clinics, County jails, sheriff’s stations, fire stations, parks and recreational facilities such as pools, libraries and various others facilities for County beaches. The Department is currently managing over $1 billion in active capital projects countywide.

    Private
    The California Science Center is the only organization in the country that combines a major regional science center, an adjacent neighborhood elementary school and an educator professional development center at one site. Located in an economically challenged and ethnically diverse neighborhood just south of downtown Los Angeles, the Science Center is open admission free, seven days a week, 362 days per year. We believe that basic scientific principles can be presented in fun and meaningful ways, offering guests and community members a way to appreciate and understand the world around them. With the Science Center’s extensive offering of hands-on exhibits and educational programs, one of our primary goals is to encourage school children to see that science is important and exciting. As a result, we aim to motive more students to consider formally studying science later in their education, and give them confidence in their ability to pursue careers in science, technology, engineering and mathematics.

Expert Conversations: Andrea Walden – Getting to the Leonardo

  • June 11, 2013
  • Interview by Veda Solomon.

    [Veda] I sat down with Andrea over coffee to get her take on the state of business development in the AEC industry and (after 20 years) why she’s still doing what she’s doing:

    [Andrea] I love it. I think it’s an art form and it always serves up a new challenge.  You can always do better… It can be incredibly hard work, but there’s a wonderful element of fun and creativity. When you help put together the right team, a focused strategy and see it succeed – there is no better reward – for everyone. I really enjoy seeing the technical side (architects, designers, engineers) get better at building networks and representing their work. At its very core, what we do is about making communities better places to live.  Helping a team put together the right solution for clients and getting a better project as a result is the main objective. I have always been proud of being a part of that.

    On your history- when did you realize that what was a job was turning into a profession:

    Well my first real marketing job was with one of the greatest SMPS practitioners, Kay Lentz (3D/International, Houston, 1987). After a particularly “challenging” day, Kay told me, ‘Well its official, you now know enough to know what you don’t know…’  It took me a moment but then I understood what she meant. To be conscious of the big picture and what is going on around you changes everything. When you ‘crack the code’ is when you really start the learning process and that’s where SMPS came in for me. It provided a wealth of information and introduced me to a network I didn’t know existed. The bar was raised then and I knew I had to step up my game to keep up. It hasn’t stopped yet.

    What type of personality do you think really succeeds at business development?

    Someone who is naturally inquisitive, comfortable in new situations and isn’t afraid of a challenge. You also need to be a ‘self-cleaning oven’ - able to work independently, lay things out, come up with a plan and be able to keep moving it forward. A lot of these qualities are inherent and it takes effort to develop them if you don’t naturally possess them. I think it’s a rare person who has the left and right brain highly developed. This is another example of where we as marketers can make great contributions – helping technical professionals who need it in this regard. It is definitely a team sport.

    On that note, how has your involvement in SMPS helped you to develop in this profession?

    I joined at the beginning in 1987 and found myself surrounded by incredibly talented people as well as mentors, Kay Lentz, Randy Pollock, etc... people who literally wrote the book on professional service marketing.  They were so generous with their time and their experience. They were also unyielding in their expectations for high quality and performance in the work. They also knew how to have a good time. It taught me that if you introduce some fun into the process you get a much better product. Don’t take yourself too seriously, but always take the work seriously. They taught me to pay it forward. Mentoring is so important to us as an industry.

    Interviewers always ask this: What is your advice to up and coming or aspiring BD folks?

    The best advice I ever got in that regard was that Business Development is a relationship thing not a selling thing. Dena Williams Silver, another long time SMPS friend and co-conspirator told me, we aren’t here to sell; we are just here to let prospective clients know what we have to offer that can help them. When it was presented to me in that light it seemed pretty basic and that simple distinction has always helped me to stay on the right track.

    Since ‘the crash’ a few years ago, there has been a proliferation of the ‘seller-doer model’ in many firms.  So, what about the future of our profession?

    First and foremost is the client. The better we understand their needs, the better we will be able to respond to the changes in the marketplace. We have always had to be mindful about how we are using our marketing and BD resources and that is just getting more pronounced. Firms are under increased pressure to do more with less and that doesn’t look like it is going away anytime soon. We can’t continue to do what have in the past only three times harder and expect success.  We are going to have to figure out entirely new ways to structure our operations and the way we pursue work.  We have to address new project delivery methods; specifically how they affect our resources, marketing budgets and business plans. From a seller-doer model perspective, firms will need continued support from marketing and business development professionals. I’m confident that together we can figure it out.

    In closing, I’d like to say that your work ethic and inimitable sense of humor has inspired me since we met seven years ago and some aspiring person in this business should beg you to mentor them.

    _____________________________________________________________

    Andrea has been actively involved in SMPS both at the national and local levels serving on the national Conference Committee and has been a contributing Editor to the award winning Marketer for 8 years.  She is a Past President of the Los Angeles Chapter and continues to remain active in the organization.  Her work has won several national awards and she is a recognized speaker and author on issues relating to marketing and business development.  She obtained her undergraduate degree in Business Administration with an emphasis in marketing management from Sam Houston State University.

    Veda Solomon is Immediate past president of SMPS/LA and has shared her knowledge with architects, engineers, constructors and marketers for the past 25 years. She is the principal of Veda Solomon Consulting and is currently working with HKS and The Greenridge Group, amongst others.

Projects Won: June 2013

  • June 11, 2013
  • This resource is only as good as the information we are able to gather. Please help SMPS/LA continually build this ongoing list. Please submit awarded project information (including project name, client name, project team) to info@smps-la.org. We will include all new projects in the next newsletter.

    Project Name: Wasserman Tenant Improvement
    Agency: University of California Los Angeles Campus Capital Programs
    Awarded To: Richard Meier & Partners; PCL Construction Services, Inc.

    Project Name: Executive Architect for Office Tower Seismic Renovation
    Agency: University of California, Los Angeles
    Awarded To: HMC Architects- Los Angeles, CA

    Project Name: Glenrock Apartments
    Agency: University of California Los Angeles Campus Capital Programs
    Awarded To: Studios Architecture; PCL Construction Services, Inc.

    Project Name: Design Services for Bradley Park Master Plan
    Agency: City of San Marcos
    Awarded To: Hirsch and Associates Inc.- Anaheim, CA

    Project Name: Seismic Investigation for Public Works Warehouse Improvements
    Agency: City of Santa Monica
    Awarded To: TTG- Pasadena, CA

    Project Name: Electrical Engineering for Public Works Warehouse Improvements Project
    Agency: City of Santa Monica
    Awarded To: Donlite and Associates- Santa Monica, CA

    Project Name: As-Needed Professional Services for Airport Projects
    Agency: City of Riverside
    Awarded To: Parsons Brinckerhoff- San Diego, CA

    Project Name: Design for Orange Blossom Trail Phase II
    Agency: City of Redlands
    Awarded To: RHA Landscape- Architects Planners- Riverside, CA

    Project Name: Design Services for O'Farrell Community School
    Agency: O'Farrell Community School
    Awarded To: IBI Group Inc.- San Diego, CA

    Project Name: Design for Biology II 4th Floor Renovation
    Agency: University of California, Santa Barbara
    Awarded To: Blackbird Architects- Santa Barbara, CA

    Project Name: Design for Wildlife Road Storm Drain Improvements
    Agency: City of Malibu
    Awarded To: Carollo Engineers- Thousand Oaks, CA

    Project Name: Design Services for Koreatown Gateway
    Agency: Los Angeles Neighborhood Initiative
    Awarded To: JFAK Architects- Los Angeles, CA

    Project Name: Design Services for Koreatown Madang Project
    Agency: Los Angeles Neighborhood Initiative
    Awarded To: SQLA Landscape Architects- Los Angeles, CA

    Project Name: Executive Architect for Muir Biology Lab Renovation
    Agency: University of California, San Diego
    Awarded To: RBB Architects, Inc.- Los Angeles, CA

    Project Name: Marina Del Rey Multi-Mobility Plan
    Agency: County of Los Angeles
    Awarded To: Fehr & Peers- Los Angeles, CA

    Project Name: Citywide Bike/Pedestrian Master Plan
    Agency: City of West Hollywood
    Awarded To: Fehr & Peers- San Diego, CA

SMPS/LA has a new address!

  • June 11, 2013
  • SMPS/LA has a new address!

    SMPS/LA
    1315 Storm Parkway
    Torrance, CA  90501-5041

    The phone number remains: (310) 534-8711

Rewards for EXISTING and NEW MEMBERS!

  • April 30, 2013
  • Rewards for EXISTING and NEW MEMBERS!

    The Los Angeles Chapter is always looking for new members to add to our amazing organization. We are implementing a new member recruitment program that will run from now until July 31, 2013.
    So what’s in it for you? Incentives for existing and new members!
    There are MANY benefits of membership including the following incentives for this membership drive!
    ________________________________________

    For the RECRUITERS (open to all existing members only):
    (And once you become a member, you can become a recruiter too!)
    The more members you recruit, the larger the reward! Check it out!
    It’s important to note that SMPS National also provides recruiters with a reward! They will extend your current membership expiration date by three months, an approximate $100 value. National provides this incentive to the recruiting member just once per year.

    AMAZING! Recruit 1 new member, and choose one of the following:
    - One FREE registration to a client roundtable program (value $60)
    - One FREE registration to an education program (value $50)
    - One FREE registration to SMPS-LA’s Holiday Party (value $60)

    OUTSTANDING! Recruit 3 new members, retain your reward above, PLUS choose one of the following:
    - One FREE registration to SMPSLA’s-Leonardo Gala (value $125)
    - Rebate of $100

    STUPENDOUS! Recruit 5 new members, retain your rewards above, PLUS choose one of the following:
    - One FREE Event Sponsorship (value $350)
    - One SMPS National Workshop - The Basics of Business Development in the A/E/C Marketplace or Managing and Leading a Successful Business Development Team (value $395)
    - CPSM Exam (We will cover all costs, study books and exam fee) (value $500)

    CHAMPION RECRUITER! (One reward to the first achiever.) Recruit 9 new members, retain your rewards above, PLUS choose one of the following:
    - A Platinum Corporate Sponsorship for your firm (value $1,500)
    - One FREE registration to SMPS National Conference, Build Business (value $1,000)
    - One FREE registration to Pacific Regional Conference (PRC) and hotel stay up to $1,000 (value $1,000)
    ________________________________________

    For the NEW MEMBERS:
    (Remember, once you join, you too can become a recruiter to get the above rewards!) All new members (whether recruited or joining on their own) during this membership drive can choose from one of the following:
    - One FREE client roundtable program (value $60)
    - One FREE education program (value $40)
    - One FREE registration to SMPS-LA’s Holiday Party (value $60)
    ________________________________________

    MEMBER RETENTION! (open to all existing members only)
    But wait! There are more opportunities for rewards! Join the Retention Team!

    We are putting together a small committee, whose mission is to contact our members who are about to expire or who have recently dropped. The goal is to have these members renew during the membership drive. If this committee, as a whole, is successful in renewing at least 50% of those members about to expire or who have recently dropped, each member of the committee can choose from one of the following:
    - Two FREE client roundtable programs (value $120)
    - Two FREE education programs (value $100)
    - Two FREE registrations to SMPS-LA’s Holiday Party (value $120)

    The reward for the renewed member? They can now join this membership drive, and earn rewards for recruiting new members, as listed above! This committee is capped at five members. First come, first serve! Please contact Suria Lee, Membership Director, to join SMPS LA,  slee@miyamotointernational.com.

    Rewards are non-transferable.

    Good luck to all!!
    Suria Lee
    Membership Director, SMPS LA Chapter

Call for Nominations for 2013-2014 SMPS Board of Directors

  • March 1, 2013
  • The Society needs you! Here is your opportunity to help lead the Society in fulfilling its mission to advocate for, educate, and connect leaders in the building industry.

  • 2013-2014 Board of Directors – Call for Nominations

    Nominations are currently being accepted for the 2013-2014 term, which commences on September 1, 2013 and concludes on August 31, 2014. Currently the President Elect, Secretary, Sponsorship, Communications, and Membership positions are open for nominations. The Treasurer, Programs, Education, and Special Events positions will not be vacant until the 2014-2015 term. Members in good standing may be nominated for any of the elected positions that are currently available.

    The Director positions are elected for a one (1) year term with a maximum of two (2) terms in each position. The Treasurer and Secretary are elected to a two (2) year term with a maximum of two (2) terms in each position. The President-Elect serves in that office for one (1) year and then automatically assumes the office of the President in the subsequent year.  At the end of that term, each President remains on the Board for another year as immediate Past President.

    Nominations for any of the elected positions may be self-proposed or by petition, and must include all data as outlined in the attached Nomination Form. The closing date for submissions is Wednesday, May 1, 2013. The Nominations and Elections Committee will evaluate all nominations in accordance with the parameters and procedures outlined in the chapter’s by-laws. The Committee will then identify a qualified slate of candidates for approvals as required.

    Refer to the attached Nomination Form for details on the nomination process, Board responsibilities and eligibility requirements. Please also note that additional volunteer opportunities are available and some Board appointments do not require a vote by the membership.  For questions regarding volunteer opportunities or the nomination process, please contact me directly at 323-785-1868 or amanda@rchstudios.com.

    Thank you,

    Amanda Sigafoos

    2012-2013 SMPS/LA Chapter President

    Chair, Nominations & Elections Committee

    2013-2014 SMPS-LA Call for Nominations Form

Tools for Growth: 5 Symptoms of an Expired Website

  • January 24, 2013
  • By: David Lecours, Creative Director of LecoursDesign

    Websites should have an expiration date. You can’t afford to let a prospective client’s first impression of your firm be spoiled. Since web technology is constantly evolving, it’s critical to keep your site fresh. How do you know when it’s time to redesign your site? Here are the top 5 symptoms LecoursDesign sees when AEC firms come to us to update their site. A properly designed site will eliminate these maladies to help your firm attract great clients and talent.

    1) Where You Were, Not Where You’re Headed

    If your site communicates where your firm was three years ago, not where it’s going to be in three years, it’s time to update your site. There is a good chance that the strategic direction of your firm has evolved since you created the last version of your site. You may be pursuing new markets, have new leaders or projects, or offer new services. An effective site is a beacon that transmits your strategic plan three years into the future.

    Solution: Great clients and talent are attracted to firms that have a clear vision of where they are headed. Update the copywriting and design of your site to look forward, not backward.

    2) You Have To Call Your Web Designer to Make Simple Updates

    You may have a new project, person or press release that you want to add to your site. You know how easy it is to make these simple updates on your personal blog (or so you’ve heard). So, it’s frustrating that making simple content updates on your firm’s website requires you to hire your web designer to make these changes. Your web designer is busy so it takes a couple weeks and costs you more than it should. There has got to be a better way.

    Solution: There is a better way. Redesign your site to incorporate a Content Management System (CMS). A CMS is an easy-to-use back end to your site that allows you to make content updates without having to know code.

    3) Your Site Doesn’t Have a Blog

    Your site may have a News category because it sounded good at the time, but nobody in your firm is responsible for updating this section. As a result, the latest news item is dated 2009, sending the message that your firm hasn’t accomplished anything noteworthy since the previous decade. Or, maybe you have Thought Leaders in your firm who are speaking at conferences or writing articles or white papers but that content dies after being delivered. You never recoup a return on the investment of preparing the article or presentation.

    Solution: Your thought leadership content should live indefinitely on your site in a blog. This will boost the likelihood that a prospective client will find your firm when Googling for topics covered in your blog posts. Experts call this Content Marketing, an effective way to move a prospective client from getting to know, to like, to trust your firm.

    4) Weak Visual Impact

    A sure sign of a dated site is one that is stuck in the upper left corner or a site that features only small, unimpactful photography. Websites used to be no more than 800 pixels wide to ensure fast loading for those on dial-up modems and with small screens. Your clients now use broadband and have bigger monitors and browser windows so it’s time to grow the size of your site.

    Solution: Redesign your site to be 960 pixels wide or larger. It should re-center, or scale, as you increase the size of your browser window. Even if the whole site doesn’t fill the entire browser window, it should feel like it occupies the space with the confidence of a strong presence. Show off your projects with the powerful photography that they deserve.

    5) Mobile Unfriendly

    As you may know, sites built entirely on the Flash platform are not viewable on iOS devices (iPhone and iPads) unless the designer created an alternate iOS friendly site. Another issue with your current site may be that the navigation or design elements depend on rollovers or clicks of a mouse. This is a problem for mobile friendly sites that depend on touch as the primary user interface device.

    Solution: Redesign your site to be mobile friendly. “Web Everywhere” is the new mantra and mobile devices will only increase their presence in our lives. If your site will primarily be viewed via mobile devices, consider creating an app, or a custom mobile site that delivers content specifically designed for that device. At minimum, make sure your site is mobile friendly to deliver your content effectively to a prospective client or employee.

    Websites should be considered a living entity. As such, they have a lifecycle. If any of the above symptoms are present in your site, then your site is in decline. It’s time to consult your friendly web developer to provide an audit your site.

    -------------------------------------------------------------------------------------------------------

     

    David Lecours is Creative Director at LecoursDesign, a branding agency serving AEC firms. He earned his CPSM in 2004. LecoursDesign helps firms tell their story to win new business. More at LecoursDesign.com. David is also a professional speaker at davidlecours.com.

Expert Conversations: “Nancy Egan, my hero..”

  • January 24, 2013
  • By: Veda Solomon, President of Veda Solomon Consulting

    I first met Nancy Egan at a national SMPS conference – maybe Portland, maybe Manhattan, maybe Houston. All I know is when she hits you with that warm smile and that intelligent gleam in her eye, you know you have met the best in the business.

    A pioneer in the field of professional services marketing, Nancy held senior marketing and management positions with several international design firms before establishing her independent practice in 1992.  In 1993, Nancy joined with Marjanne Pearson and Paul Nakazawa to form a strategic alliance working with the leadership of talent-based organizations to develop strategies for integrated decision-making. They brought a new message to architects and designers, encouraging their clients to think outside the box and become true business strategists.  Most recently Nancy and Marjanne collaborated on two articles for the SMPS Marketer: “Preactive Strategies (June 2012) followed by “Small Firms Act Big” (October 2012).

    I was so intrigued by recommending this way of thinking to my own clients (“Preactive Strategies”) that I asked Nancy to sit down with me and tell me more:

    NE: Architects must try to frame the question before trying to solve the problem. Where’s the opportunity? How is it talked about? A pre-active strategy means becoming more strategic before the opportunities arise.

    VS: How does that change the way firms pursue business?

    NE: Firms need to not ‘chase’ but to create the opportunities by finding a shared language in which to speak with prospective clients. Is there a need for something that is not being talked about?

    VS: We who do business development are always looking for new ways in which to present our firms…

    NE: A firm must be interested in ‘ideas’, not just the specific project but the bigger picture.  Get involved with the cultural discussion and find out what is driving the project or even the ideas behind the planning. It’s a more organic process than just networking and doing research.

    VS: Will this way of thinking work for all markets?

    NE: Each market has its trigger points. Take Healthcare – changes are coming that will drive the conversation and the ways hospital systems will look at their budgets and their needs. It’s not the object – it’s what is informing the object.

    VS: Should this affect marketing as well?

    NE: Marketing people can say “What are the stories we can tell and how can we connect them to the bigger idea?”

    Finally, I paraphrase from the first article by Nancy and Marjanne the following:
    What holds firms back from creating new strategies for obtaining business is:

    1. Nostalgia – assuming that things will ‘get back to normal’
    2. Caution – it’s difficult to change and make hard decisions
    3. Uncertainty – Not being able to see the potential danger of inactivity
    4. Over Confidence - How hard could this be? We’ve  been through it before and we survived
    5. Lack of Leadership – Not all leaders are willing to take risks and ‘rock the boat’.

    My advice as a strategic business development consultant is Be Bold – help your firm come up with a new way of speaking to their clients and prospects – find the story that interests people and start new dialogues.

    -----------------------------------------------------------------------------------------------------

    Nancy Egan is a Past National President of SMPS, and was the 1996 recipient of the Lifetime Achievement Award, the highest honor that the Society bestows. This spring she was honored by the Houston Chapter, which she helped found, with the 2012 Vanguard Award. She can be contacted at egan@newvoodou.com

    Marjanne Pearson is an industry pioneer in business strategies for architecture and design with clients across the country. She can be contacted at mp@nextmoon.com.

    Veda Solomon has been representing architects, engineers and construction firms as a marketer and business developer for 26 years both in New York and Los Angeles. She served as President of the NYC Chapter in 1999-2000 and is the immediate past president of the LA Chapter.   veda@vedasolomonconsulting.com

Projects Won: January 2013

  • January 24, 2013
  • This resource is only as good as the information we are able to gather. Please help SMPS/LA continually build this ongoing list. Please submit awarded project information (including project name, client name, project team) to info@smps-la.org. We will include all new projects in the next newsletter.

    Project Name: Mt. Olive Master Plan, Santa Monica
    Agency: Mt. Olive Lutheran Church
    Awarded To: Gwynne Pugh Urban Studio, Inc.

    Project Name: Courtyard Marriott and Hampton Inn, Santa Monica
    Agency: OTO Development
    Awarded To: Gwynne Pugh Urban Studio, Inc.

    Project Name: BURTON Store, SOHO, New York City
    Agency: BURTON
    Awarded To: Verdego Design

    Project Name: Shell Beach Road Streetscape - Phase 1
    Agency: City of Pismo Beach
    Awarded To: Tetra Tech

    Project Name: Los Osos Habitat Conservation Plan
    Agency: County of San Luis Obispo
    Awarded To: Jodie McGraw Consulting- Freedom, CA

    Project Name: On-Call Design Review Services
    Agency: Port of Long Beach
    Awarded To: Ben C. Gerwick, Inc.– Seal Beach, CA; Berger ABAM– Irvine, CA; CH2M Hill Engineers, Inc.– Santa Ana, CA; GHD, Inc.– Irvine, CA; KPFF Consulting Engineers, Inc.– Irvine, CA; Tetra Tech, Inc.– Irvine, CA

    Project Name: Pedestrian Action Plan
    Agency: City of Santa Monica
    Awarded To: Alta Planning and Design- Los Angeles, CA

    Project Name: CM for New Administration Building
    Agency: Sunline Transit Agency
    Awarded To: Arcadis- Irvine, CA

    Project Name: A/E and CA for Theo Lacy Facility Office Tenant Improvements
    Agency: County of Orange
    Awarded To: HDR Architecture, Inc.- Pasadena, CA

    Project Name: A/E for Dana Point Harbor Revitalization Project
    Agency: County of Orange
    Awarded To: MVE Institutional- Irvine, CA

    Project Name: Site Feasibility and Programming for Campus Event Center
    Agency: University of California, Riverside
    Awarded To: NBBJ- Los Angeles, CA

    Project Name: Highway Engineering Design QC/QA Services
    Agency: Caltrans
    Awarded To: AECOM Technical Services, Inc

    Project Name: Long-Term Performance and Life-Cycle Costs of Stormwater Best Management Practices
    Agency: National Academies
    Awarded To: RBF Consulting

    Project Name: As-Needed Construction Accounting and Cost Estimating Services
    Agency: San Diego Community College District
    Awarded To: Cumming Corp- San Diego, CA

    Project Name: Landscape Design for Expo Buffer Park
    Agency: City of Santa Monica
    Awarded To: Lehrer + Associates- Los Angeles, CA

    Project Name: Architecture for School of Nursing Renovation
    Agency: California State University, San Marcos
    Awarded To: Harley Ellis Devereaux- San Diego, CA

    Project Name: Pedestrian, Bicycle and Equestrian Trails Master Plan
    Agency: City of Big Bear Lake
    Awarded To: MIG, Inc- Fullerton, CA

    Project Name: Design of State Street Park
    Agency: City of South Gate
    Awarded To: David Volz Design- Costa Mesa, CA

    Project Name: General Development Plan for New Park
    Agency: County of Orange
    Awarded To: LPA Inc.- Irvine, CA

    Project Name: Design, Build and Finance New Administration Campus
    Agency: East Water Valley District (EVWD)
    Awarded To: Balfour Beatty- San Bernardino, CA

    Project Name: DB for Water SCADA System Upgrade
    Agency: City of Pomona
    Awarded To: CDM Smith- Los Angeles, CA

    Project Name: Design for Music Building Renovation
    Agency: Victor Valley Community College District
    Awarded To: NTD Architecture- Visalia, CA

    Project Name: * On-Call Engineering Services
    Agency: Port of Long Beach
    Awarded To: RBF- Irvine, CA; Penco- Irvine, CA; Mark Thomas- Irvine, CA

    Project Name: * Multi-Jurisdictional Corridor Study for Jefferson Avenue
    Agency: City of Temecula
    Awarded To: MIG Consulting- Fullerton, CA; Fehr & Peers- Riverside, CA; Kaiser Marston- Los Angeles, CA

    Project Name: Geotechnical Services
    Agency: University of California, San Diego
    Awarded To: Group Delta- San Diego, CA

    Project Name: Urban Greening Parks and Open Space Master Plan
    Agency: City of Wasco
    Awarded To: MIG- Fullerton, CA

    Project Name: Traffic Safety Study and Bicycle Master Plan
    Agency: City of Wasco
    Awarded To: Alta Planning and Design- Berkeley, CA

    Project Name: On-Call A/E Services
    Agency: Foothill Transit
    Awarded To: Lionakis- Newport Beach, CA

    Project Name: Design for Anaheim Boulevard and Ball Road Intersection
    Agency: City of Anaheim
    Awarded To: Psomas- Los Angeles, CA

    Project Name: A/E for Library Renovation and New Liberal Arts Building
    Agency: Desert Community College District
    Awarded To: LPA- San Diego, CA

The WAVE: Seminars, Networking, and More!

  • January 24, 2013
  • Mark your calendar for the fourth annual SMPS Pacific Regional Conference. The WAVE will come rolling in February 20-22, 2013 to Portland, Oregon. It is a great opportunity to educate and enhance our best resource -- ourselves. Catch the WAVE.

    Check out a few of the reasons why conference co-chair, Katherine Robinette, Resources Director at David Evans and Associates, attends the Pacific Regional Conference.

    1. To learn something (hopefully a LOT of somethings). Regional Conference has a TON of info geared towards senior marketers/professionals. It isn’t all entry-level or principal-level material.
    2. To assess the market – is everyone experiencing what we’re experiencing, and if not, why.
    3. To catch up with teaming partners and network – one of the only times in the year I get face time with my marketing collaborators
    4. To promote my company – through informal conversation, our sponsorship/booth, and my own good deeds in supporting the conference.
    5. To get a “flavor” of the town where the conference is held. I gain so much more insight into the people I work with in that town when I get a feel for the place where they live, work, and play.

    Register online today!

    Follow the conference on Twitter: @SMPSTheWave

     

Congratulations to the MCA Winners!

  • November 19, 2012
  • Congratulations to the 2012 Marketing Communication Award Winners! We received entries in two categories, Website and Media Relations.  The judges met, reviewed the submissions and the winners are:

    WEBSITE

    Gwynne Pugh Urban Studio, Inc./ Studio J Marketing

    Judges comments:" Clear Organization, Direct Messaging, beautiful graphic design"

    MEDIA RELATIONS

    ACE San Gabriel Trench Archaeological Excavation/SWCA Environmental Consultants

    Judges comments: "Simple and effective campaign, Turned a potential PR problem into  an educational and historical positive."

    The awards will be presented during the 2012 SMPS LA Holiday Party at the Pacific Design Center on December 6th! Thank you to all submitters. It was tough competition this year!

President’s Letter

  • September 18, 2012
  • I am so proud to serve as your 2012/2013 chapter president. I have an amazing group of board members this year, and they are also ready to serve and come up with new ways to support – and entice – our members. Honestly, when I joined SMPS in 2003, I never imagined to be sitting where I am today. SMPS/LA was – and remains – a major contributor to my professional success: I learned how to build a network, pull together a project team, and how to interact with clients. And the best part? I’ve made some great friends along the way.

  • Here are ten dreams that our chapter leaders have already accomplished:

    1. A fully planned yearly calendar – what are you waiting for, register for every event, NOW!
    2. Four Client Roundtable events – talk TO your Clients, instead of just sitting there and watching a slideshow you've seen 18 times.
    3. C.H.A.T. – AKA "Coordinators Have A Talk." This event is designed specifically to empower, educate, and provide a comfortable networking atmosphere for Marketing Coordinators.
    4. CPSM Study Group – fully organized, ready to rumble, and off to a running start...the study group is there for you to guide you in successfully passing the CPSM exam.
    5. Members attend more events for free – all webinars and C.H.A.T. events are free for members. Yes...FREE!
    6. Reduced member registration rates – We love our members, and we've committed to reducing the cost for attending our events.
    7. A reinstated newsletter – complete with member spotlights, interviews with respected marketing experts, "Who Won What", and more.
    8. Eventbrite – our new registration system is simpler, more aesthetically pleasing to deal with, and connects to your social sites in case you want to let the world know that you are attending an awesome event.
    9. The Society Pages – don't miss our Facebook posts, Tweets, or LinkedIn updates.
    10. A brand new website – what are you waiting for, explore the new site!

    There is one dream that will take all year to accomplish...making sure that our members feel that our chapter values them, that our events are well attended, that we party like rock stars at least twice. Stay tuned for Holiday Party details.

    All best,

    Amanda Sigafoos
    Rios Clementi Hale Studios
    SMPS/LA President

Tools For Growth: LinkedIn

  • September 17, 2012
  • LinkedIn is no longer just an electronic Rolodex, it is a professional network that is making great strides in attracting dedicated users who are serious about business. In 2012, LinkedIn underwent a major redesign to its site and introduced powerful new tools to increase its functionality and deliver more value to its users, and the company plans to introduce many more exciting changes in the next year. As marketing and business development professionals, it is important to stay ahead of the curve and learn how you can maximize the professional benefits that LinkedIn offers. Here are some helpful tips.

  • Professional Branding: The updated profile includes a larger, more prominent picture, which makes your headshot more important than before. Use something professional rather than a crop-and-chop job you did on a photo from your recent trip to Vegas. Next, customize your URL. Visit the "Edit Profile" tab and click "Edit" next to your current URL. This is where you can customize your LinkedIn domain name so you can better brand your account. If you leave what LinkedIn automatically inputs, there will be extra numbers and characters that add noise. Lastly, complete your profile so other users understand who you are and what you do. Additionally, when your profile is 100% complete, this automatically ranks you higher in search results. Take the time and get it done, for both yourself and your company.

    Business Development and Networking: Start strategically building your network by connecting on LinkedIn with trusted peers, former colleagues and classmates, industry leaders, and other professionals. Don’t be shy. If there is a client you are actively pursing, check to see if anyone in your network is connected to the client. If there is, ask for an introduction. Or try utilizing LinkedIn’s InMails to communicate directly with the person you are seeking an introduction to.

    Manage Your Contacts: After you connect with someone, don’t forget to “tag” them. This helps to organize your connections for quick filtering and will help you remember when and where you met someone. Tag your connections by selecting a connection and clicking "Edit Tags.” Another valuable feature is the ability to export all of your contacts. At the bottom of the contacts page, click “Export Connections” to download all of your LinkedIn contacts. Utilize this function when developing emailing lists for your firm’s marketing materials – pull your contacts and work with firm leadership to pull their contacts. Since people manage their own contact information on LinkedIn, it is usually always up-to-date.

    Industry Expert: Build your personal brand by showcasing that you have proficient knowledge about your profession by following and sharing industry news. This will position you as a valuable resource. One tip when posting status updates with web links – make sure you “Edit” your links. The link will default to the beginning of the article or website you are linking to. Take an extra minute to edit the headline and body of the linked information to something that is attention grabbing and presenting only the most relevant information. Also, use LinkedIn as an industry resource. The addition of LinkedIn Today in the News section allows you to see what articles are trending in your network or you can follow the trending news in your firm’s various practice areas.

    Industry and Public Relations: Join Groups to achieve targeted exposure. Most professional organizations now have dedicated Group pages: SCUP, ULI, ect. Become a member and join in the Discussions – they are filled with meaningful conversations. Post thought leadership articles from your firm, but be cautious that you are promoting the knowledge or expertise within the article and not just selling services, otherwise Group admins could remove you.

    Company Profiles: Similar to Groups, all marketers should get active on their company page and post firm thought leadership. Previously, updates would go out to all followers, now companies can target updates to specific followers. You are able to customize your distribution list by company size, industry, job function, seniority, and geography in a highly targeted way. Two other changes that happened just this month are LinkedIn is now allowing companies to add a cover-style image that represents the company/brand, and the LinkedIn mobile app now lets users look up company pages – previously you could only search for people.

     


    About the Author
    Kristi Sprinkel is the Public Relations Manager at HMC Architects. She has over ten years of communications experience, much of which has been specialized in the AEC industry. Kristi is an advocate of professional development and an active participant in SMPS. She served on SMPS Boston’s Membership Committee and Board of Directors, and has recently joined SMPS/LA’s Communications Committee. www.linkedin.com/in/kristisprinkel

People + Projects

  • September 17, 2012
  • The People + Projects list is a means of celebrating the professional successes of our members and serves as a business development resource. Browse the list of LA’s recently awarded projects… track who wins what to gain an understanding of which clients have work, what firms are teaming with each other, and which firms seem to be swimming steadily in a down economy.

  • This resource is only as good as the information we are able to gather. Please help SMPS/LA continually build this ongoing list. Please submit awarded project information (including project name, client name, project team) to info@smps-la.org. We will include all new projects in the next newsletter. Also, please send along member successes – we’d love to know if you received your CPSM certification or were named as an associate at your firm. Lets celebrate our successes!

    Project Name: SMC Child Care Center
    Agency: Santa Monica Community College/LPI, Inc.
    Awarded To: Carde Ten

    Project Name: Caltech Child Care Center
    Agency: Caltech
    Awarded To: Rios Clementi Hale Studios

    Project Name: SCRRA Metrolink Train Controls Operation Facility in Pomona
    Agency: Metrolink
    Awarded To: USS Cal Builders, RNL, Saiful/Bouquet, S&K Engineers, W2 Design, AVS Engineers, and Ninyo and Moore

    Project Name: Anaheim Regional Transportation Intermodal Center (ARTIC)
    Agency: City of Anaheim
    Awarded To: Clark Construction

    Project Name: Executive Architect for Medical Education Building
    Agency: University of California, Los Angeles
    Awarded To: Skidmore Owings & Merrill – San Francisco, CA

    Project Name: Executive Architect for Jules Stein Eye Institute Seismic Renovation
    Agency: University of California, Los Angeles
    Awarded To: Stenfors Associates – Los Angeles, CA

    Project Name: Hitch Suites Renovation
    Agency: University of California, Los Angeles
    Awarded To: Steinberg Architects – Los Angeles, CA

    Project Name: Engineering Design and Support Services
    Agency: County of Los Angeles
    Awarded To: West Consultants

    Project Name: Design of Northwood High School Expansion
    Agency: Irvine Unified School District
    Awarded To: LPA

    Project Name: Design of Irvine High School Expansion
    Agency: Irvine Unified School District
    Awarded To: HMC Architects

    Project Name: A/E for Medical Center Elevators Replacement
    Agency: University of California, Irvine Medical Center
    Awarded To: NTD Architecture – San Dimas, CA

    Project Name: Architectural Services for Standard Middle School Modernization
    Agency: Standard School District
    Awarded To: Ordiz-Melby – Bakersfield, CA

    Project Name: DB for Student Health and Counseling Services Building
    Agency: California State University, San Marcos
    Awarded To: CW Driver – Pasadena, CA; HMC Architects – Fresno, CA

    Project Name: A/E for Institute for Energy Efficiency
    Agency: University of California, Santa Barbara
    Awarded To: Kieran Timberlake – Philadelphia, PA

    Project Name: Davidson Library Tower Seismic Improvements
    Agency: University of California, Santa Barbara
    Awarded To: Pfeiffer Partners Architects – Los Angeles, CA

    Project Name: Design Services for New Residence Facility
    Agency: University of California, Santa Barbara
    Awarded To: Koning Eizenberg – Santa Monica, CA

    Project Name: Design and Construction Administration of San Joaquin Apartments and Precinct Improvements
    Agency: University of California, Santa Barbara
    Awarded To: Skidmore, Owings & Merrill, LLP – San Francisco, CA; Lorcan O’Herlihy Architects; Daly Genik Architects; Kieran Timberlake – Philadelphia, PA; WRNS STUDIOS – San Francisco, CA

    Project Name: Design for Santa Rosa Residential Hall Fire Safety and Renewal
    Agency: University of California, Santa Barbara
    Awarded To: Kruger Bensen Ziemer Architects, Inc. – Santa Barbara, CA

    Project Name: Executive Architect for Renovation Study
    Agency: University of California, Los Angeles
    Awarded To: John Friedman Alice Kimm Architects – Los Angeles, CA

    Project Name: Executive Architect for Marion Davies Seismic Renovation/BioMedical Library Project
    Agency: University of California, Los Angeles
    Awarded To: Bartin Phelps and Associates

    Project Name: Library Interior Redesign Services
    Agency: City of Carlsbad
    Awarded To: Carrier Johnson + Culture

    Project Name: A/E for San Clemente Library Expansion
    Agency: County of Orange
    Awarded To: Kishimoto Architects, Inc.

    Project Name: Architectural Services for Kavli Theatre Lobby Interior Renovation
    Agency: City of Thousand Oaks
    Awarded To: PMSM Architects

    Project Name: Inspection and Materials Testing for Research Facility
    Agency: University of California, San Diego
    Awarded To: IBE Consulting Engineers; KPFF Engineers; Burkett & Wong Engineers; Integrated Engineering Consulting