Marketing Communication Awards

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About the Marketing Communications Awards Program

The SMPS/LA Marketing Communications Awards (MCA) recognize excellence in marketing, communications, and business development across the architecture, engineering, and construction industry in Greater Los Angeles. Adapted from SMPS National’s long-standing awards program, the local MCA honors the work of professionals and firms whose marketing efforts support business goals, strengthen brand identity, and contribute to the success of the built environment.

This program showcases the role marketing and business development professionals play in shaping how firms tell their stories, engage clients and communities, and position themselves in a competitive marketplace.

The Honor of an SMPS/MCA

Receiving an SMPS/LA Marketing Communications Award is a peer-recognized achievement within the AEC industry. Award recipients are acknowledged by a jury of experienced marketing, communications, and business development professionals who understand the unique challenges and opportunities of the AEC market.

An MCA reflects strong strategy, clear messaging, effective execution, and measurable outcomes. For individuals and firms, the award serves as a visible marker of professional excellence and a meaningful addition to resumes, proposals, presentations, and firm credentials.

Why Enter

The SMPS/LA MCA program is designed to highlight marketing campaigns, materials, and strategies that effectively communicate firm values, engage target audiences, and support business growth. Entries may include branding initiatives, proposals, websites, digital campaigns, videos, publications, events, and integrated marketing programs.

The awards celebrate collaboration between marketing, business development, leadership, and project teams, and recognize the work that supports client relationships, project pursuits, and firm visibility.

Winning or being shortlisted signals to employers, clients, and peers that your work meets a high standard within the AEC marketing community.

What the Judges Look For

Each year, submissions are reviewed by industry professionals who evaluate entries based on strategy, execution, clarity of communication, creativity, and results. Judges look for work that demonstrates purpose, alignment with business goals, and an understanding of the intended audience.

The program welcomes entries from firms of all sizes and encourages submissions that reflect both large-scale initiatives and focused, well-executed efforts.



Who Should Apply

Marketing, communications, and business development professionals at AEC firms throughout Greater Los Angeles are encouraged to apply. Whether your submission represents a firmwide campaign, a single project pursuit, or a specialized marketing effort, the MCA program provides an opportunity to share your work with peers and gain industry recognition.

If you are proud of the strategy behind your work, the story it tells, and the results it achieved, this program is designed for you.

Entry Categories

Entry categories span a wide range of marketing and communications efforts, allowing firms to submit work that best represents their strengths and achievements. A full list of categories, eligibility requirements, and submission guidelines will be provided when the call for entries opens.

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